The role
This is our first design hire and it covers both brand and product. You will own how Liminal looks and reads everywhere it appears: the brand system, the website, the product interface, the advertising and the material we publish about it.
Because the interface is largely conversational, much of the product design work is unsolved. There are established patterns for a banking app built from menus and lists. There are far fewer for an agent that proposes an action involving someone’s money and asks them to approve it.
Responsibilities
Brand
- Own and develop the brand system: typography, colour, logo usage, illustration, photography and motion.
- Document the system so that engineers, marketers and contractors can apply it without supervision.
Website
- Design and continuously improve the marketing site, working with a product engineer or directly in the codebase.
Product design (UI/UX)
- Design new product flows across mobile and web, working with product and engineering from the start of each piece of work rather than at the end.
- Maintain, extend and improve the existing design system of tokens and components.
- Improve flows already in production.
Launch and product marketing content
- Design the material that accompanies each release: feature pages, launch posts, App Store assets, video and print.
- Write a significant share of that copy.
Advertising and social
- Act as the design authority on paid and organic output produced by others, with approval over how it looks and input into what it says.
Requirements
- A portfolio showing both brand identity work and shipped product design.
- Experience across the full range: type and identity systems, a live website, and interfaces in production.
- Strong writing. Some of this role involves producing copy as well as design.
- Understanding of front-end development: able to work in the browser as well as in Figma, and produce designs that can actually be built.
- Experience with motion and video.
- Practical use of AI tools in your day-to-day process.
Desirable
- Editorial or print background.
- Experience evolving an early-stage brand into its second iteration.
- Experience in financial services or another regulated industry.
- Experience working with rapid-growth startups.
What we offer
- Full ownership of design across the company, with no existing design function to inherit or work around.
- Direct involvement in product decisions, reporting to the CPO.
- A short path from idea to release. Work ships early and is improved in production.
How to apply
The application form asks for your name, email, LinkedIn, portfolio and a CV. Uploading a file needs you to be signed into a Google account — if that is a problem, email team@liminal.cash instead.
Apply for this role